top of page

SABINA CAMPBELL

Copywriter & Content Specialist

6. Graphic Design

On-brand, high-quality imagery is the best way to support your campaign copy. Getting it right not only makes your business look professional, but it also builds up trust amongst your audience or customers.

Furthermore, it is essential to ensure that your brand colours, campaign imagery and tone of voice are mirrored across all your channels, from Instagram and email to web and direct mail. Remember, consistency and a recognisable brand identity are key.

Below are examples of Canva graphics I have created for various FMCG brands and startups. I designed them to appear on Instagram, Pinterest, email, and in print form. Select an image to learn more about the project.

Portfolio Gallery

An email banner for a hair and beauty FMCG brand.

An Instagram engagement sign-up post for a hair and beauty FMCG brand.

An exercise advice Instagram engagement post for a fitness FMCG brand.

The image is bold (using the brand's colours), simple to follow and easily shareable.

A hair advice Instagram post for a hair and beauty FMCG brand.

A Pinterest blog engagement post for a hair and beauty FMCG brand.

The high-quality image and clear blog title encouraged click through to the website blog.

A Pinterest blog engagement post for a hair and beauty FMCG brand.

The high-quality image, enticing colours, and clear blog title encouraged click through to the website blog.

An Instagram engagement post for an outdoors and fitness FMCG brand.

This style of post encourages engagement in the comments section.

Side one of an A5 flyer promoting a nutrition plan

Side one of an A5 flyer promoting a nutrition plan.

The design clearly displays the benefits of buying a plan. It also uses the brand's colours, translating from the website to print.

Side two of an A5 flyer promoting a nutrition plan

Side two of an A5 flyer promoting a nutrition plan.

bottom of page