5. Direct Mail

With more and more marketing comms targeting digital channels, direct mail is a chance to leave a big impression on your target audience. After all, isn't it nice to receive something special in the post?

But what is direct mail, you may be wondering? It's printed comms such as flyers, catalogues and seasonal magazines. Unfortunately, many end up in the recycling bin (hopefully, not the waste bin)! So, in addition to eye-catching imagery, a professional layout, and high-quality printing, first-class copywriting is vital.

SEO doesn’t come into it for once, but your copy should still be clear, informative, inspiring and relevant to your target audience. Add some catchy taglines, plus, you’ve guessed it, a clear call to action, and you’re almost there.

And if you can’t win them over with dazzling imagery and clever copy, ensure your offer seals the deal. Adding features like a barcode directing to your online shop or service helps convert prospective customers into new customers.

If this sounds like something your business needs, I can deliver all of the above and more. In the examples below, I had to deliver a large quantity of copy within a short deadline. Select an image and use the expand option to read more.

Portfolio Gallery

Introduction page of the Chelsea Peers direct mail catalogue summarising the collection and what's to come.

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A page within the Chelsea Peers SS23 collection direct mail catalogue featuring an organic product

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A page within the Chelsea Peers SS23 collection direct mail catalogue featuring printed family swimwear

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The front cover of Orlebar Brown's OB 04 Magazine

A selection from Orlebar Brown's OB 04 Magazine featuring the Atlantic Collection.

I wrote all the words for these magazines during my time at the business. This issue features an interview with Pop artist Peter Phillips, a sustainability roundup, and store news.

To read more, select the URL link below.

The front cover of Orlebar Brown's direct mail booklet for the 007 Heritage Collection

A selection of pages from a direct mail booklet showcasing Orlebar Brown's highly popular 007 Heritage Collection.

I wrote all the words for the booklet, including the article on the GoldenEye retreat at the end.

To read more, select the URL link below.

The front cover of a direct mail booklet for Orlebar Brown's Paradise collection

A short yet eye-catching direct mail booklet showcasing Orlebar Brown's Paradise collection.

All words written by me.

To read more, select the URL link below.

Copywriter & Content Specialist

5. Direct Mail

Portfolio Gallery