2. Paid & Organic Social

The average attention span of a person has dropped considerably over the last few decades, of course, thanks to social media. However, social platforms can also play a valuable part in elevating your brand presence.

If you post regularly and create content that resonates with your audience, the results can be fruitful. As a rule of thumb, get your key message into the first 125 characters of your organic social caption (the point where the message truncates).

Then, there are paid social (sponsored) ads, which are most effective when using a direct response approach, encouraging immediate action. This strategy involves creating urgency, using simple, universal language, and providing a clear call to action. Targeting specific customer types is also possible, which requires a more personalised approach to the copy.

Hiring a copywriter well-versed in social media and direct response marketing will do wonders for your business. Below are examples of paid and organic social captions I have created for past clients. Select an image to expand the content and learn more about each brief.

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A direct response paid ad for Chelsea Peers

A direct response paid ad for loungwear brand Chelsea Peers.

The 'Refer a Friend' strategy is powerful because people usually trust recommendations from friends and family. The copy in this example includes a playful tagline and a friendly tone of voice to build trust. The discount message and call to action are clear and enticing.

A bridal paid ad for loungwear brand Chelsea Peers.

A softer piece of direct response copy that encourages customers explore the new bridal collection (newness and elegance being the key sell).

A direct response paid ad for Orlebar Brown

A direct response paid ad for luxury retailer Orlebar Brown.

This carousel ad targeted new customers by highlighting the key selling points of the brand's bestselling polo shirts. The call to action clearly directs customers to shop the collection.

A playful organic social post for designer homeware brand Joseph Joseph.

An organic social caption that creatively fits the product's key selling points in the first 125 characters.

A bullet-point-style organic social post for designer homeware brand Joseph Joseph.

This caption features the key message within the first 125 characters but then highlights additional selling points in the fun emoji-style bullet points.

An organic social post for designer homeware brand Joseph Joseph.

This caption playful sells the product's key benefits within the first 125 characters. It also highlights the sale as a secondary message to avoid cheapening the brand's tone.

Copywriter & Content Specialist

2. Paid & Organic Social

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